Privacy Policy

1. Introduction

APPLEX AI TRADING ("we", "us", "our") provides AI-led data analysis and risk-adjusted reporting tools intended for informational purposes. This Policy applies to personal information collected through our website, dashboards, and related services (together, the "Services"). By accessing or using the Services, you acknowledge the practices described in this Policy.

2. Information We Collect

We may collect the following categories of information:

• Information you provide directly — such as your name, email address, and any details submitted through contact forms, lead forms, or account registration.
• Usage data — such as pages visited, time spent on the Services, referring URLs, and interactions with dashboard features, typically collected automatically.
• Device and technical data — such as IP address, browser type, operating system, and general location inferred from technical identifiers.
• Cookies and similar technologies — used to recognise returning visitors, remember preferences, and understand aggregate usage patterns.

We do not knowingly collect sensitive personal information (such as health or financial account credentials) through the Services. Any financial figures or report data you input are treated as account content, not verified financial records.

3. How We Use Information

We may use the information we collect to:

• Provide, operate, and maintain the Services, including generating dashboards and reports;
• Respond to enquiries submitted through contact or lead forms;
• Improve the usability, performance, and content of our website and tools;
• Send administrative communications related to your use of the Services;
• Monitor for security issues, fraud, or misuse of the Services;
• Comply with applicable legal obligations.

We do not use personal information to provide individualised financial advice, and the Services should not be relied upon as such.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to provide the Services you request, our legitimate interests in operating and improving our business, and compliance with legal obligations.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate core website functions, remember preferences, and analyse how the Services are used. You can usually configure your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of certain features. Where required, we will seek your consent before placing non-essential cookies.

6. Sharing of Information

We do not sell personal information. We may share information in the following circumstances:

• With service providers who support our website hosting, analytics, or communication tools, bound by confidentiality obligations;
• If required by law, regulation, legal process, or governmental request;
• To protect the rights, property, or safety of APPLEX AI TRADING, our users, or others;
• In connection with a merger, acquisition, or sale of business assets, subject to applicable legal safeguards.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Policy, including to satisfy legal, accounting, or reporting requirements. Retention periods may vary depending on the type of information and the context in which it was collected.

8. Data Security

We implement reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

If personal information is transferred to, or accessed from, countries other than where it was originally collected, we aim to ensure appropriate safeguards are in place consistent with applicable data protection law.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which may include the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information, subject to legal exceptions;
• Object to or restrict certain processing activities;
• Request a copy of your information in a portable format;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to certain requests.

11. Children's Privacy

The Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

12. Third-Party Links

Our Services may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will indicate the "Last updated" date at the top of this page when changes are made. Continued use of the Services after changes take effect constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out via our Contact page or write to us at our registered office listed in the footer below.